Whenever you like or want something, it usually means there are thousands of people elsewhere in the world that would like/want the same thing. This means, if you build something you actually want and would pay money for (ideally, you've already spent money on a similar item and see the need for improvement), a lot of other people will probably do the same. Well guess what, you are not! Or not as much as you think. While there have been success stories on Kickstarter for B2B, it's definitely not the rule and my steps here are geared for the B2C market.Īssuming you are B2C, who is your target market? This is the number one thing that you need to understand, and you need to understand it well. In my experience, things work best when you are the target market.Īs kids we are told that we are special and unique. Kickstarter is best for a B2C platform, if you are not targeting individual consumers, Kickstarter might not be the platform for you. But if anyone can learn from our trial and error, then I’m glad to be of help.Ī business can be B2C (sell to consumers), B2B (sell to businesses) and/or B2G (sell to government). Please consider all of this as my own opinion, I don't claim to know anyone else’s particular situation, target market, or product. I've already run 3 successful Kickstarter campaigns, raising a bit over $80k AUD and I'd like to share what has worked for us.

He breaks things down into 7 easy steps so that you can have a successful campaign. After running several successful Kickstarter* campaigns, Intel ® Software Innovator Pablo Farias Navarro shares what he has learned.

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